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KMID : 0665420150300020170
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Korean Journal of Food Culture
2015 Volume.30 No. 2 p.170 ~ p.181
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Study on Tourism Customers’ Behaviors and Attitudes towards Local Food and Specialty Agricultural Products by Life-style Focus in the Yesan Region
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Yoon Hei-Ryeo
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Abstract
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The purpose of this study was to categorize and comparatively analyze tourists of different life-style groups who visit Yesan according to their lifestyles as well as their consumption behaviors and attitudes towards local foods or specialty agricultural products in order to understand the various needs, attitudes, and behaviors of consumers in each life-style group. Group 1 had a high percentage of single people in their 20s and those who worked in technology. Group 2 had a high percentage of those in their 30s and 40s who were married and were professionals. Group 3 had a high percentage of men and those in their 40s and 50s, as well as a high percentage of high income, highly educated people. Group 4 had a high percentage of those in their 20s or those in their 60s or higher. Compared to other groups, group 4 had a larger percentage of lower income and less educated people. In verifying the difference between life-style groups in terms of their behaviors and attitudes toward local foods and specialty agricultural products, consumption and experience of regional specialty foods showed high average scores in groups 1, 2, and 3, with significant differences from group 4.
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KEYWORD
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Tourism customer, local food, specialty agricultural products, life-style groups
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